The new Kia
Optima will debut in 2015 with a sharper design and a plug-in hybrid option.
Kia will take a fresh swipe at the new Ford
Mondeo, VW Passat and Vauxhall
Insignia when it launches an all-new version of the Optima
less than a year from now. It will feature a sharper design, higher-quality
interior and the option of diesel, hybrid and plug-in hybrid powertrains, and
we had a chance to poke around the production car at Kia’s new Namyang design
centre, near Seoul.
Although no photography was allowed of the new car,
we can reveal that design sticks closely to the current, post-facelift model
(pictured) with a wide ‘tiger nose’ grille connecting up to the headlights
either side and large wraparound taillights at the rear. The petrol model
features more aggressive, sharper intakes in the front bumper, while the hybrid
models get a blanked out front grille that opens when cooling is required. Adding
Softer curves in the front bumper, special wheels and a wider rear bumper to
help reduce aerodynamic drag.
Kia Optima - Car Interior
New Kia
Optima: interior and tech
The interior quality has taken another leap
forward, one of Kia’s main focuses for all its new models, with leather seats
and a new larger, widescreen display installed in the centre of the
leather-wrapped dash. Matt black switchgear arranged in horizontal rows is
reminiscent of BMW’s latest cabin design, which is no bad thing.
No detailed specifications were made available, but
bosses confirmed that an model featuring a development of the current 1.7 CRDi
diesel engine will be offered, along with a hybrid and a plug-in hybrid a little later in the
life cycle. And Kia is targeting a class-leading electric-only range with the
plug in, according to its head of overseas marketing, Spencer Cho.
“Look at the Soul
EV, apart from the Tesla it has the longest range of any of its
competitors,” he said. “In the same way we are trying to extend EV range for
plug-in hybrids, too.”
Cho also revealed that a diesel-electric hybrid
powertrain is under development, and an Optima estate is under development
especially for the European market.
